About Us

PWFL is a profit-for-purpose company that provides innovative tools to equip children, young people and those that support them, with the skills needed to make informed choices and lead fulfilled lives through game-based learning.

Founded by Dr Sarah Campbell, with 15 years experience in wellbeing and education, Play Well For Life combines the proven benefits of game-based learning with innovative technology.

Meet the Team

Picture of Dr. Sarah Campbell, CEO and Founder of Play Well for Life
Picture of Claire Koenig, COO of Play Well for Life

Dr. Sarah Campbell

CEO and Founder

Claire Koenig

COO

Picture of Ashley Lee, Research Associate at Play Well for Life

Ashley Lee

Research Associate

Our Advisory Board

A stylized blue egg with a scaled pattern resembling fish or reptile scales.
A stylized illustration of a blue pineapple with a pattern resembling fish scales.

COMING

Could

VERY

this be

A digital illustration of a blue egg with a pattern of overlapping fish scales.

SOON!

you?

Delivering game-based learning, for real-world impact.